Allianz Asia Lab

Asia Lab is Allianz’s dedicated advanced data analytics and innovation hub in Asia working to build the next business model for insurance. It is also a platform designed to connect innovative businesses and entrepreneurs with Allianz’s network of operating entities in Asia Pacific.

In view of this, Asia Lab were looking to revamp this platform to engage stakeholders to utilise and share their ideas.

The Problem

The previous website has most of its functions in place but is still in need of a revamp as there is potentially a lot to be offered on the website. These functions serve as a purpose for users to pitch project ideas and obtain the community’s opinions but there is not much communication and involvement from the public.

The Goal

To revamp the product, enhancing its user interface and experience to facilitate project contributors and web viewers. We also want to promote its awareness of the newly launched online platform, updating our target audience of the exciting technological feats that Allianz has to offer.

The Process

We prioritised the design flow of how internal staffs can contribute their ideas in this portal.

Discovery

We collaborated with stakeholders to identify our target audience:

• Allianz Employees
  To promote the company’s latest technological-based platform within the inner circle, highlighting its involvement in the art of innovation

• Allianz Clients/Potential Partners
  To expose existing clients to what Allianz is doing in the technological scene and potential partners on the possibilities of partnerships

Design

Working with the stakeholders, who happened to be the users as well, we defined the journey of the product.