Allianz Asia Lab

Asia Lab is Allianz’s dedicated advanced data analytics and innovation hub in Asia working to build the next business model for insurance. It is also a platform designed to connect innovative businesses and entrepreneurs with Allianz’s network of operating entities in Asia Pacific.

In view of this, Asia Lab were looking to revamp this platform to engage stakeholders to utilise and share their ideas.

The Problem

The previous website has most of its functions in place but is still in need of a revamp as there is potentially a lot to be offered on the website. These functions serve as a purpose for users to pitch project ideas and obtain the community’s opinions but there is not much communication and involvement from the public.

The Goal

To revamp the product, enhancing its user interface and experience to facilitate project contributors and web viewers. We also want to promote its awareness of the newly launched online platform, updating our target audience of the exciting technological feats that Allianz has to offer.

The Process

We prioritised the design flow of how internal staffs can contribute their ideas in this portal.


We collaborated with stakeholders to identify our target audience:

  • Allianz Employees
    To promote the company’s latest technological-based platform within the inner circle, highlighting its involvement in the art of innovation

  • Allianz Clients/Potential Partners
    To expose existing clients to what Allianz is doing in the technological scene and potential partners on the possibilities of partnerships


Moving on, we went to research on existing websites that operate similarly as to what the internal stakeholders’ vision for the product is. Websites such as Kickstarter, Indiegogo, OneMission Fund and OpenIDEO were the basis of the foundation and through this research, we also gained insights on how we could craft the direction of this product.


Working with the stakeholders, who happened to be the users as well, we defined the journey of the product.

User Journey

The product has 3 different users, mainly the public user, partner and employee. Respectively, their user journeys are defined to each of his/her own. For instance, the public user is not able to view projects while the others have access to do so. Partner users can also create projects while the others are unable to.

User Flow

Concurrently, we switched our attention to the user flow of the product. As the key essence is to navigate the respective user from point A to the products section, we crafted this story map to cultivate and ideate the meaning behind this product.


As we more or less defined the user flow, we developed the wireframes iteratively to get feedback from stakeholders from lo-fidelity to hi-fidelity stage.

User Acceptance Test

Upon implementation, we had a UAT session with an external vendors for security purpose. No usability testing sessions were conducted as stakeholders did not pursue in that area. Nevertheless, I wished we had done that in order to get more opinions on the product.