We looked beyond what competitors do and assessed case studies and form-based platforms such as dating websites. From there, we found an example of how they emphasised on step-by-step singular questions and we realised that may be applicable as the MVP launch would only be catering to selected areas. This also aligned to our research of implementing a multi-step form (here and here) and the usage of Hick’s Law, which states that,
"The time it takes to make a decision increases with the number and complexity of choices."
Additionally, we developed a simplified UI style guide so that developers have a reference when it comes to building the website.